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Go back to: home culture bashing dog awards

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The National Youth
Anti-Drug Media Campaign
Winner of the DOG Award
April 2000
(A version of this was published in High Times magazine, Feb. 2001)

by Jason Roth

Creative by:
Partnership for a Drug-Free America

Media placement by:
Ogilvy & Mather Worldwide

Cost:
$1 billion over five years

Official web site:
www.theantidrug.com

Official media gallery:
www.mediacampaign.org/mg

Brilliant tip for parents from official web site:
"...if you laugh at a drunk or stoned person in a movie, you may be sending the wrong message to your child."

An example of the kind of creative genius that was harnessed for this campaign:


 
 

So what gives these advertising folks their Delusions of Grandeur?          

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